
As file systems had to be repaired after the power failure, some servers were not immediately available again. One of the five UPS systems in the affected data center suffered a technical malfunction, which meant several servers suffered a temporary loss of power and had to be restarted. Ionos eventually fixed and addressed the issue, stating: "For when such cases occur, we have UPS systems and emergency power generators that ensure power supply is uninterrupted during an emergency.

Call center staff could also not answer customer questions due to support tools not functioning properly. In April 2019, customers in the United Kingdom complained of lengthy server outages due to a malfunctioning uninterruptible power supply (UPS), which resulted in Web sites being offline. In October 2022, IONOS opened a data center in Worcester, UK with photovoltaic panels on the roof covering up to 10% of the site's energy use. The carbon is offset in other locations worldwide with green certificates or by using local renewable sources. Ionos uses sustainable methods to reduce carbon emissions, including using 100% renewable energy in data centers and administrative buildings in the UK and Germany. It is inspiring to look at, whether viewing from down on Earth, or up in outer space and is, of course, situated in the clouds."
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It is inspired by the ionosphere the upper part of the Earth's atmosphere that contains a high concentration of ions and free electrons. "As this new company is more than just a hosting provider, we have opted for a new name - and IONOS fits perfectly. Weiss described the reasons for the rebrand, stating:

In August 2021, the company changed its legal name in the United States to IONOS Inc. As of September 2019, 1&1 Ionos held second place in a ranking of the market share of global Web hosting providers. However, 1&1 Ionos introduced some new services the following year, including a personal consultant service for customers. The rebrand involved a name change and a slightly redesigned Web site, but the service offerings and prices initially stayed the same. In 2018, 1&1 merged with cloud infrastructure specialists ProfitBricks (founded by Achim Weiss) and rebranded as 1&1 Ionos. One of the company's biggest North American data centers is located in Lenexa, Kansas, which houses more than 40,000 servers.

In the same year, 1&1 began operating in the United Kingdom, and three years later began serving United States customers. In 2000, the company changed its name to United Internet and moved its product business to 1&1 Internet AG. The Internet access business ( DSL and mobile communications) was spun off into 1&1 Telecommunication. The company is part of the United Internet Group. Ionos SE ( proper spelling IONOS), headquartered in Montabaur, is a German Internet service provider that became known primarily for its web hosting, domain and cloud computing products.
